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About Mobile Marketer
The document is an introduction to Mobile Marketer's 2009 Mobile Outlook guide. It summarizes that mobile marketing investment will continue globally in 2009 and that mobile cannot be treated like other mass marketing channels due to its personal nature. Marketers should focus on using mobile, especially SMS and apps, to build opt-in customer databases. A marketer without a mobile loyalty program in 2009 or 2010 risks losing customers. The guide will provide insights on mobile marketing, media, and commerce opportunities and challenges.
Detailed Information
| Author: | ['api-15737693'] |
|---|---|
| Publication Year: | 2009 |
| Pages: | 65 |
| Language: | English |
| Format: | |
| Price: | FREE |
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