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Mobile Buyer's Guide 2012revision PDF

19 Pages·2013·English
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by ['Walter P. Chen']| 2013| 19 pages| English

About Mobile Buyer's Guide 2012revision

The document provides an overview of the mobile advertising market in the United States. It notes that 83% of American adults own cell phones, and ownership of smartphones is growing, with 40% of Americans owning a smartphone as of January 2012. The mobile audience is diverse, with smartphone penetration among African Americans, Hispanics and Asian Americans being higher than for white Americans. The document aims to guide first-time mobile advertisers through the mobile advertising process and options.

Detailed Information

Author:['Walter P. Chen']
Publication Year:2013
Pages:19
Language:English
Format:PDF
Price:FREE
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