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Mobile Applications in Tourism - The Future of The Tourism Industry? PDF

26 Pages·2018·English
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by ['Calvin Mao']| 2018| 26 pages| English

About Mobile Applications in Tourism - The Future of The Tourism Industry?

This document discusses a study that examines consumers' intention to adopt mobile applications for purchasing tourism-related products and services. The study extends the unified theory of acceptance and use of technology with additional psychological constructs and includes gender as a moderating variable. The results show that performance expectancy and perceived expressiveness are not significant predictors of intention, and that gender moderates the effect of social influence on intention. The study contributes to the literature on mobile applications in tourism from the perspective of a developing country.

Detailed Information

Author:['Calvin Mao']
Publication Year:2018
Pages:26
Language:English
Format:PDF
Price:FREE
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