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About Mobile Application Pricing (Presentation)
The document discusses pricing strategies for mobile platforms and applications. It finds that when platforms allow independent pricing of apps, the equilibrium platform access price will be zero to avoid unraveling, even if a positive price could be more efficient. Restrictions like exclusivity agreements or most favored customer clauses could allow platforms to set a positive price and increase profits and possibly welfare. Platform integration or bundling value-added features may also support positive platform prices in equilibrium.
Detailed Information
| Author: | ['Joshua Gans'] |
|---|---|
| Publication Year: | 2011 |
| Pages: | 15 |
| Language: | English |
| Format: | |
| Price: | FREE |
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