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Mobile App Marketing Playbook PDF

33 Pages·2013·English
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by ['1602mrh']| 2013| 33 pages| English

About Mobile App Marketing Playbook

This document provides guidance on increasing adoption of mobile event apps. It emphasizes focusing marketing efforts on attendees and their needs by providing a customizable experience through the mobile app. This allows attendees to pull relevant information when they want it. It also stresses the importance of analytics to measure adoption and monetize through sponsorships by showing the value of the app experience.

Detailed Information

Author:['1602mrh']
Publication Year:2013
Pages:33
Language:English
Format:PDF
Price:FREE
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