Mobile Advertising Guide

156 Pages·2013·2.78 MB·English

by  Ralph Ruckman

Mobile Advertising Guide
Authors: Ralph Ruckman & Ryan Gray
IMGrind Revived Media iMobiTrax
Owners: | |
Copyright 2013 Internet Marketing Grind LLC
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THE CONTENTS OF THIS MANUAL REFLECT THE AUTHOR’S VIEWS
ACQUIRED THROUGH HIS EXPERIENCE ON THE TOPIC UNDER
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Copyright 2013 Internet Marketing Grind LLC
Foreword
Dear Mobile Marketers,
I'll be upfront and straight to the point here. If you have not read our
Mobile Marketing Guide, you will likely be completely lost here.
I wrote the Mobile Marketing Guide this year to share the knowledge and
experience I've learned in mobile marketing. It's 189 pages long and there
is no other guide like it in the world. It's generated millions of dollars for
mobile affiliate marketers.
Since the release of the mobile marketing guide, our Mobile CPA Network,
Revived Media is now producing over 2,000,000+ Million monthly mobile
leads and recently we crossed the 1,000,000+ Million monthly app installs
mark.
Do I need to say anymore? Our mobile guide has produced mobile
affiliates from all over the world whom have generated over $100,000.00 a
month and a ton of mobile affiliates who generate over $1,000 daily.
In the Mobile Industry, we have introduced the most robust mobile
marketing forum inside the IMGrind Private Forums, the fastest growing
Mobile CPA Network in Revived Media, and the most efficient Mobile Ad
Tracking Technology in the world with iMobiTrax. Our technology is
currently awaiting approval from the US Government on our Patent.
I don't tell you this to boast. I don't tell you this to inflate my ego. I really
could care less. I tell you this so that you understand – I know what I'm
talking about. I tell you this so that you can gain quickly from it.
Since the release of our mobile marketing guide, our companies have
experienced EXPONENTIAL growth. So much so, I'm finding it harder
and harder each day to keep up with our Forum Members, Blog Readers,
Advertisers and Tracking Clients.
So with that said, I'm going to lay it all out on the line in this document.
This document has been written in a step-by-step format. These steps are
not a “suggestion” for you. These steps are REQUIRED.
Step 1. - download the mobile marketing guide. (Link below)
http://www.imgrind.com/mobile-marketing-guide/
Step 2. - Follow the mobile marketing guide to a “T.” Every single person
who has downloaded that guide (currently over 3,500+ people) and has
applied what they learned step-by-step in that guide has been making
making in mobile. Some over $100,000.00 a month with Revived Media
and many over $1,000.00 daily with Revived Media. If you follow it, you
will succeed. Stray off the beaten path by not applying just one step in that
guide – You're on your own. I'm not a babysitter.
I don't make successful Entrepreneurs. I help
Entrepreneurs become successful.
Step 3. - Follow this entire guide from top to bottom. I'm going to explain
and expose some pretty disturbing truths in mobile advertising. Now that
we have our own mobile ad network, I'm going to expose how the
backends work. The information you are about to read will save you
money and make you money.
Again, if you do not follow it step-by-step, you're on your own.
Below is a snapshot of what I taught in the mobile marketing guide.
So, I think you'll see why I'm telling you to download it. Without
understanding what's in the mobile marketing guide, I can almost
guarantee you won't have a clue as to what I'm going to tell you in this
mobile advertising guide.
Click Here To Download The Guide
Now, let's get started. You and I are about to go on one heck of a ride
here into mobile advertising, mobile traffic, and mobile ad networks.
Tablet Of Contents
Chapter 1. Mobile Advertising
Chapter 2. Mobile Ad Networks
Chapter 3. Mobile Ad Networks Don't Like You
Chapter 4. Mobile Self-Serve Advertising
Chapter 5. Mobile Ad Network Technology
Chapter 6. Mobile Click Discrepancies, IP'S & Adservers
Chapter 7. Mobile Landing Pages
Chapter 8. Testing Mobile Offers
Chapter 9. Mobile CTR & Optimization
Chapter 10. Airpush & Leadbolt
Chapter 11. Tapit Campaign Setup
Chapter 12. The Future
If you have questions or would like to reach out to me, feel
free to shoot me a text on my cellphone or skype me:
Ruck 620.803.2215 | Skype: RevivedMedia
Chapter 1.
Mobile
Advertising
To be blunt, I don't want to spend a bunch of time explaining what mobile
advertising is. As I've already said (numerous) times, you should have read
the mobile marketing guide because I've already covered it. But...
What you need to know is this.
When I refer to the term “mobile publisher” throughout this guide, it
could mean 1 of 2 things. There are two types of “mobile publishers.”
1. Mobile Websites – These are mobile publishers whom run mobile
ads on their websites. They are also referred to as “WAP Publishers.”
2. Mobile Apps – These are mobile publisher whom run mobile ads
within their mobile apps. Also referred to as “APP Developers.”
It's important that you know and understand the two. The reason being is
because there are two standards types of mobile advertising options
available. On-Device However, in these two types of mobile advertising
options, there are MANY WAYS TO ADVERTISE. These are called
Mobile Ad Types and are often referred to as Mobile Ad Units
1. On-Device Mobile Advertising – Also referred to as On-Deck.
2. Off-Device Mobile Advertising – Also referred to as Off-Deck.
On-Device Mobile Display Advertising - On-device display ads take
forms that have immediate analogs on the PC-based Internet, and include
formats such as:
➢ Text ads (either static or clickable)
➢ Graphical banners (either static or clickable)
➢ Graphical banners with associated text links
➢ Video preroll
➢ Traditional TV Commercials at standard lengths
Outside of mobile video ads, these formats are generally clickable or
otherwise interactive, as with ads on the PC-based Internet. However, the
results of a “click” can range beyond just taking the viewer to a landing
page, and include initiating a text message or call, depending on the
capabilities of the device being used. On-device display ads can serve the
same spectrum of functions as display ads on PCs, ranging from pure
brand building to pure direct response.
Off-Device Mobile Display Advertising - In addition to delivering display
advertising on the device itself, mobile interactivity is uniquely able to
activate traditional offline advertising (e.g., outdoor, live event, television,
etc.), or even PC-based ads, with an interactive, measurable call-to-action
via SMS, MMS and/or WAP push.
Mobile display advertising generally takes two major forms: display ads
delivered on the device itself (within a mobile Web browser or some other
phone-based application), or display ads in other media that feature a
mobile call-to-action (typically sending a message via text messaging
shortcode).
Advertisers tapping into mobile interactivity for offline display media view
the mobile phone as a “mobile mouse” allowing the consumer to self select
and activate traditional media and drive a new interactive channel.
Examples of this “offline interactive” capability include:
➢ Mobile coupons to help drive to POS
➢ Mobile PINs to help drive to Web
➢ Mobile ticketing to help drive to an event
➢ Mobile option to onward-going CRM
It's critical you understand these basics of mobile advertising because
mobile ad networks differ in the types of advertising they provide.
The mobile ecosystem has a diverse array of intermediaries that all have a
role in delivering a marketer’s message to its intended audience. The easy
way to explain this is to actually show you a visual from the IAB:
Mobile display ads and sponsorships are sold using pricing models that are
familiar to anyone who has bought advertising on the PC-based Web.
Depending on the publisher, carrier, or ad network, advertisers can make
mobile ad buys in any of the following three main ways:
CPM (Cost per Thousand Impressions): Buying based on impressions
delivere.
CPC (Cost per Click): Buying based on the number of viewers who click
on the ad.
CPA (Cost per Action): Buying based on some other action by the
consumer beyond the click. On mobile, “cost per call” this allows viewers
of the ad to automatically initiate a call with a call center.
Today, CPC and CPM models are both common for mobile display.