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About MMR - Supply Chain Management and Demand Chain Management
1) The document discusses the need for firms to move from supply chain management to demand chain management in order to build competitive advantages. While supply chain management focuses on efficiently matching supply and demand, demand chain management emphasizes understanding and creating customer demand. 2) Integrating marketing and supply chain management is important, as they often operate independently despite needing to work together. Marketing seeks to optimize demand, while supply chain management optimizes supply. 3) For a firm to be successful, it needs to focus not just on its supply chain but also on its demand chain. A demand chain starts with customers and works backward through suppliers, emphasizing effectiveness over efficiency.
Detailed Information
| Author: | ['madhpan'] |
|---|---|
| Publication Year: | 2016 |
| Pages: | 7 |
| Language: | English |
| Format: | |
| Price: | FREE |
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