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About Mma 2020
This document provides an overview of the mobile marketing ecosystem in India in 2020. It discusses the growth of mobile phone and internet usage in India, with over 1.16 billion mobile phone users and cheaper data plans increasing mobile adoption. Emerging trends like voice/audio, AI, e-wallets, mobile gaming, and OTT are influencing mobile interactions. The changing landscape of mobile advertising is also covered, focusing on short format content, influencer marketing, measurement of mobile ads, and ensuring brand safety. The Mobile Marketing Association of India is working on initiatives to address key industry needs around content, measurement, and brand safety guidelines. Overall, the report examines the current state of mobile in India and outlines opportunities for marketers in
Detailed Information
| Author: | ['Aanchal Marwah'] |
|---|---|
| Publication Year: | 2020 |
| Pages: | 88 |
| Language: | English |
| Format: | |
| Price: | FREE |
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