Download MKTG 201 - Principles of Marketing-Aneela Malik PDF PDF Free - Full Version
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About MKTG 201 - Principles of Marketing-Aneela Malik PDF
This document provides information about the MKTG 201 Principles of Marketing course offered at Lahore University of Management Sciences during the Fall 2012-13 semester. The course is taught by Dr. Aneela Malik and meets twice a week for 110 minutes each session. The course aims to introduce students to fundamental marketing concepts and theories to enhance problem solving and decision making abilities. Assessment includes a project, quizzes, class participation, midterm exam, and final exam. Topics covered over the semester include defining marketing, building customer relationships, analyzing the marketing environment, marketing information and insights, consumer and business buying behavior, customer-driven marketing strategy, and building customer value.
Detailed Information
| Author: | ['mehmood ali'] |
|---|---|
| Publication Year: | 2019 |
| Pages: | 4 |
| Language: | English |
| Format: | |
| Price: | FREE |
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