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About MKT4009 Dissertation Proposal Form: KV176@Live - Mdx.ac - Uk
This document is a dissertation proposal form submitted by Kiran Kumar Vathada, a student at Middlesex University with the student number M00540726. The proposed dissertation topic is "The Importance of Digital Branding in Luxury Cosmetics - A Consumer Perception in UAE." The proposal provides background information on digital marketing and how luxury cosmetic brands in the UAE are utilizing digital strategies. It also outlines the literature review, which will discuss previous research on digital marketing and identify gaps to address in the proposed study through a case study analysis of Lancome and Dior in the UAE.
Detailed Information
| Author: | ['nirav'] |
|---|---|
| Publication Year: | 2020 |
| Pages: | 18 |
| Language: | English |
| Format: | |
| Price: | FREE |
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