Download MKT 320F Exam 2 Review Lecture Notes PDF Free - Full Version
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About MKT 320F Exam 2 Review Lecture Notes
The document summarizes key concepts from Chapter 5 of the lecture notes related to consumer behavior and the consumer decision-making process. It discusses the three main determinants of consumer behavior - individual factors, external influences, and the problem-solving process. It then outlines the five stages of the consumer decision-making process: need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. It also discusses psychological influences on consumer behavior such as needs, wants, drives, and perception.
Detailed Information
| Author: | ['Jordan Durrani'] |
|---|---|
| Publication Year: | 2015 |
| Pages: | 33 |
| Language: | English |
| Format: | |
| Price: | FREE |
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