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About MKC1200 - S2 - 2018 - Exam Structure and Sampe Questions
This document provides instructions and sample questions for a marketing principles examination. It outlines that the exam is worth 50% of the unit's overall assessment and contains 2 sections. Section A has 3 compulsory questions worth 20% each, focusing on consumer products classifications and marketing segmentation strategies. Section B contains 5 optional questions worth 10% each, defining marketing terms and types of marketing research. The instructions specify the duration, materials permitted, and that students must complete personal details on the front page.
Detailed Information
| Author: | ['ankush'] |
|---|---|
| Publication Year: | 2019 |
| Pages: | 3 |
| Language: | English |
| Format: | |
| Price: | FREE |
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