Table Of ContentMirroring Europe
Balkan Studies Library
Editor-in-Chief
Zoran Milutinovic (University College London)
Editorial Board
Gordon N. Bardos, Columbia University
Alex Drace-Francis, University of Amsterdam
Jasna Dragovic-Soso, Goldsmiths, University of London
Christian Voss, Humboldt University, Berlin
Marie-Janine Calic, University of Munich
Lenard J. Cohen, Simon Fraser University
Radmila Gorup, Columbia University
Robert M. Hayden, University of Pittsburgh
Robert Hodel, Hamburg University
Anna Krasteva, New Bulgarian University
Galin Tihanov, Queen Mary, University of London
Maria Todorova, University of Illinois
Andrew Wachtel, Northwestern University
VOLUME 13
The titles published in this series are listed at brill.com/bsl
Mirroring Europe
Ideas of Europe and Europeanization
in Balkan Societies
Edited by
Tanja Petrović
LEIDEN | BOSTON
Cover illustration: Hotel Europe Sarajevo.
Library of Congress Cataloging-in-Publication Data
Mirroring Europe : ideas of Europe and Europeanization in Balkan societies / edited by Tanja Petrović.
pages cm. — (Balkan studies library, ISSN 1877-6272 ; volume 13)
Summary: “Mirroring Europe offers refreshing insight into the ways Europe is imagined, negotiated and evoked in
Balkan societies in the time of their accession to the European Union. Until now, visions of Europe from the
southeast of the continent have been largely overlooked. By examining political and academic discourses, cultural
performances, and memory practices, this collection destabilizes supposedly clear and firm division of the continent
into East and West, ‘old’ and ‘new’ Europe, ‘Europe’ and ‘still-not-Europe.’ The essays collected here show Europe to
be a dynamic, multifaceted, contested idea built on values, images and metaphors that are widely shared across such
geographic and ideological frontiers. Contributors are: Čarna Brković, Ildiko Erdei, Ana Hofman, Fabio Mattioli,
Marijana Mitrović, Nermina Mujagić, Orlanda Obad, and Tanja Petrović”—Provided by publisher.
Includes bibliographical references and index.
ISBN 978-90-04-27507-2 (hardback : acid-free paper) — ISBN 978-90-04-27508-9 (e-book) 1. Balkan Peninsula—
Relations—Europe, Western. 2. Europe, Western—Relations—Balkan Peninsula. 3. Europe, Western—Foreign
public opinion. 4. Public opinion—Balkan Peninsula. 5. European Union—Balkan Peninsula—History. 6. Balkan
Peninsula—Politics and government—1989– 7. Balkan Peninsula—Intellectual life. 8. Balkan Peninsula—Social
conditions. 9. Popular culture—Balkan Peninsula.
10. Collective memory—Balkan Peninsula. I. Petrović, Tanja.
DR38.3.E85M58 2014
303.48’249604—dc23
2014014726
This publication has been typeset in the multilingual ‘Brill’ typeface. With over 5,100 characters covering
Latin, ipa, Greek, and Cyrillic, this typeface is especially suitable for use in the humanities.
For more information, please see brill.com/brill-typeface.
issn 1877-6272
isbn 978 90 04 27507 2 (hardback)
isbn 978 90 04 27508 9 (e-book)
Copyright 2014 by Koninklijke Brill nv, Leiden, The Netherlands.
Koninklijke Brill nv incorporates the imprints Brill, Brill Nijhoff, Global Oriental and Hotei Publishing.
All rights reserved. No part of this publication may be reproduced, translated, stored in a retrieval system, or
transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise,
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that the appropriate fees are paid directly to The Copyright Clearance Center, 222 Rosewood Drive, Suite
910, Danvers, ma 01923, usa. Fees are subject to change.
This book is printed on acid-free paper.
Contents
Acknowledgements vii
List of Illustrations viii
Notes on Contributors ix
part 1
De-Provincializing Western Europe 1
1 Introduction: Europeanization and the Balkans 3
Tanja Petrović
2 On the Privilege of the Peripheral Point of View: A Beginner’s
Guide to the Study and Practice of Balkanism 20
Orlanda Obad
part 2
Performing Europe 39
3 Balkan Music Awards: Popular Music Industries in the Balkans
between Already-Europe and Europe-To-Be 41
Ana Hofman
4 Regimes of Aesthetics: Competing Performances Surrounding
the Skopje 2014 Plan 64
Fabio Mattioli
part 3
Europe as Nostalgia / Utopia 89
5 Mourning the Lost Modernity: Industrial Labor, Europe, and
(post)Yugoslav Post-socialism 91
Tanja Petrović
vi contents
6 IKEA in Serbia: Debates on Modernity, Culture and Democracy
in the Pre-Accession Period 114
Ildiko Erdei
7 Nostalgia and Utopia in Post-Yugoslav Feminist Genealogies
in the Light of Europeanization 135
Marijana Mitrović
part 4
Europe in Political Imagination 161
8 The Quest for Legitimacy: Discussing Language and Sexuality in
Montenegro 163
Čarna Brković
9 The European Union as a Spectacle: The Case of the Slovenian-Croatian
Dispute over the Sea Border 186
Nermina Mujagić
Index 205
Acknowledgements
Most of the contributions to this volume resulted from the project Negotiating
Europeanness: Austria, Slovenia and the Western Balkans, financed by the Austrian
Science and Research Liaison Office Ljubljana (ASO) in cooperation with the Centre
for Social Innovation (ZSI) in Vienna (2010–2011). The texts published here are the
result of intense cooperation and exchange of ideas among the authors, as well as
other colleagues who were part of the Negotiating Europeanness project: Asim Mujkić,
Ines Prica, Martin Pogačar, Andreas Pribersky and Petra Bernhardt.
We are very thankful to the editor-in-chief of Brill’s Balkan Studies Library, Professor
Zoran Milutinović, who believed in this project from the beginning and was a patient
and thoughtful reader of various versions of the manuscript. His advice and construc-
tive criticism significantly contributed to the final shape of the book. Two anonymous
reviewers have also provided us with valuable comments and suggestions. Ivo Romein,
the subject editor for Slavic and Eurasian Studies at Brill Academic Publishers, made
the journey from the manuscript to the published book smooth with his good humor
and always available technical support. Manca Gašperšič and Mitch Cohen have
invested a lot of effort and patience in copyediting.
A visiting fellowship at the Institute for East and Southeast European Studies in
Regensburg in May 2013 enabled the volume’s editor to do significant editorial work
on this collection. The final steps towards the publication were made during her fel-
lowship at the Netherlands Institute for Advanced Studies in Humanities and Social
Sciences in winter semester 2013.
List of Illustrations
FIGURE Caption
3.1 Logo of the Balkanika Music Television (copyright: Balkanika Music
Television) 48
3.2 Turkish singer Hadise, BMA 2010 (copyright: Balkanika Music
Television) 56
5.1 A small exhibition in the Jagodina Cable Factory. Photo by
Tanja Petrović 107
5.2 A small exhibition in the Jagodina Cable Factory. Photo by
Tanja Petrović 107
5.3 A memorial room in Breza, Bosnia and Herzegovina. Photo by
Tanja Petrović 108
6.1 Fake IKEA store in Pančevo, Serbia. Photo by Ildiko Erdei 121
8.1 A photograph which illustrates the nexus of NGOs, EU, and legality in
the LGBTIQ struggles in Montenegro. Taken at the first Montenegrin
Pride Parade, held in Podgorica in October 2013, it shows LGBTIQ activists
from former Yugoslav region, an EU representative in Montenegro, and
three out of 2000 police officers which separated 150-200 participants
from other residents of Montenegro in order to ensure safety. Photo by
Vanja Gagović 182
Notes on Contributors
Čarna Brković’s
research interests are the intersections of the state, humanitarianism,
borders, morality and welfare in post-Yugoslav countries. Her doctoral
research in social anthropology at the University of Manchester addressed
healthcare, social security, and humanitarianism in Bosnia and Herzegovina,
exploring how people’s movement through social space recreated political
collectives and outlining modalities of power generated by informal and
semi-formal practices of state-run welfare systems. In her ethnographic
research in Montenegro, she focused on the post-socialist reconstruction of
the publics, which resulted in several published articles and chapters in
edited volumes. She is currently a Fellow at the CEU Institute for Advanced
Study.
Ildiko Erdei
is an ethnologist and anthropologist. She is an Associate Professor at the
Department of Ethnology and Anthropology, School of Philosophy at
Belgrade University. Her research interests range from politics of time and
space in contemporary political rituals, relations between media and rituals
as symbolic systems and creators of “meaningful universes” to problems
related to childhood and growing up during socialism, while her recent
research interest includes cultural and symbolic dimensions of post-socialist
transformation in Serbia and former Yugoslavia. She published articles and
chapters in edited volumes on consumption and consumer culture in social-
ism and post-socialism and two monographs, most recently “Waiting for Ikea:
consumer culture in post-socialism and before” (Belgrade, 2012).
Ana Hofman
an ethnomusicologist, recieved her PhD from the Graduate School for
Intercultural Studies at the University of Nova Gorica. Currently, she is a
research fellow at the Research Center of the Slovenian Academy of Sciences
and Arts in Ljubljana. She teaches at the Faculty of Humanities of University
of Nova Gorica, Slovenia and is a co-founder of the Center for Balkan Music
Research from Belgrade, Serbia. Her research interests include music in
socialist and post-socialist societies with an emphasis on former Yugoslavia;
music and gender and feminist studies; music and cultural memory, music
in conflict and border areas, applied ethnomusicology. She has published a
number of book chapters and articles. In 2011 she published the monograph
