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Microsoft Next Generation Partner Marketing PDF

33 Pages·2020·English
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by ['Yesenia Ramirez']| 2020| 33 pages| English

About Microsoft Next Generation Partner Marketing

The document discusses how marketing practices need to shift from focusing on volume and messaging to focusing on customer value and experience in order to meet rising customer expectations. It outlines a hierarchy of customer expectations that marketing organizations need to consider, including consent, personalization, prescriptive action, continuity of service, and mentor marketing. The document provides examples of how some Microsoft partners are rethinking their marketing approaches, such as by moving beyond targeting and messaging to teaching, guiding, and mentoring customers throughout their careers.

Detailed Information

Author:['Yesenia Ramirez']
Publication Year:2020
Pages:33
Language:English
Format:PDF
Price:FREE
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