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About MGW3122 Week 6 Lecture Notes
This document discusses resource analysis from a resource-based view for international business strategies. It defines resources as tangible and intangible assets that generate value for an organization. Resources must be valuable, rare, inimitable, and non-substitutable to provide sustained competitive advantage. The resource-based view focuses on how an organization's unique bundle of resources can achieve strategic goals. For internationalization, firms require sufficient advantageous resources to overcome liabilities in foreign markets and transfer resources across borders. The availability of valuable resources determines an organization's ability to internationalize successfully.
Detailed Information
| Author: | ['Turkish Airlines'] |
|---|---|
| Publication Year: | 2021 |
| Pages: | 21 |
| Language: | English |
| Format: | |
| Price: | FREE |
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