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MGN832 Business Research Methods Validity and Reliability: Lecture-5 PDF

22 Pages·2021·English
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by ['Robins']| 2021| 22 pages| English

About MGN832 Business Research Methods Validity and Reliability: Lecture-5

This document discusses the concepts of validity and reliability which are important criteria for good measurement in business research. It defines validity as the ability of an instrument to measure what it is intended to measure. There are three types of validity: content validity, criterion validity, and construct validity. Reliability refers to the consistency of responses to a measure. There are three ways to assess reliability: test-retest reliability, equivalent forms reliability, and internal consistency reliability which can be measured using Cronbach's alpha.

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Author:['Robins']
Publication Year:2021
Pages:22
Language:English
Format:PDF
Price:FREE
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