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About Merriott Research Findings
The document summarizes research findings from user testing of Marriott's website and app. Initial usability testing showed users had difficulties browsing, searching, sorting, and filtering results. To address these issues, in-person interviews were conducted to identify opportunities to improve the user experience by supporting autonomy, competence, and relatedness. The research aims to inform changes to the interface and information architecture to meet business goals like increasing bookings and loyalty program memberships while reducing abandonment rates.
Detailed Information
| Author: | ['Brett Combs'] |
|---|---|
| Publication Year: | 2020 |
| Pages: | 20 |
| Language: | English |
| Format: | |
| Price: | FREE |
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