Table Of ContentMEDIATING THE TOURIST EXPERIENCE
Current Developments in the
Geographies of Leisure and Tourism
Series Editors:
Jan Mosedale, University of Applied Sciences HTW Chur, Switzerland and
Caroline Scarles, University of Surrey, UK and on behalf of the Geographies of
Leisure and Tourism Research Group of the Royal Geographical Society (with the
Institute of British Geographers)
Tourism and leisure e(cid:91)ist within an inherently dynamic, (cid:192)uid and comple(cid:91) world
and are therefore inherently interdisciplinary. Recognising the role of tourism and
leisure in advancing debates within the social sciences, this book series, is open
to contributions from cognate social science disciplines that inform geographical
thought about tourism and leisure. Produced in association with the Geographies
of Leisure and Tourism Research Group of the Royal Geographical Society
(with the Institute of British Geographers), this series highlights and promotes
cutting-edge developments and research in this (cid:191)eld. Contributions are of a high
international standard and provide theoretically-informed empirical content to
facilitate the development of new research agendas in the (cid:191)eld of tourism and
leisure research. In general, the series seeks to promote academic contributions
that advance contemporary debates that challenge and stimulate further discussion
and research both within the (cid:191)elds of tourism and leisure and the wider realms of
the social sciences.
Other titles in the series:
Narratives of Travel and Tourism
Edited by (cid:45)ac(cid:84)ueline Tivers and Ti(cid:77)ana Raki(cid:252)
Travel, Tourism and Art
Edited by Ti(cid:77)ana Raki(cid:252) and (cid:45)o-Anne Lester
Lifestyle Mobilities
Intersections of Travel, Leisure and Migration
Edited by Tara Duncan, Scott A. Cohen and Maria Thulemark
Mediating the Tourist Experience
From Brochures to Virtual Encounters
Edited by
JO-ANNE LESTER
University of Brighton, UK
CAROLINE SCARLES
University of Surrey, UK
First published 2013 b y Ashgate Publishing
Published 2016 by Routledge
2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN
711 Third Avenue, New York, NY 10017, USA
Routledge is an imprint of the Taylor & Francis Group, an informa business
Copyright © Jo-Anne Lester and Caroline Scarles 2013
Jo-Anne Lester and Caroline Scarles have asserted their right under the Copyright D, esigns
and Patents Act, 1(cid:28)(cid:27)(cid:27), to be identi(cid:191)ed as the editors of this work.
All rights reserved. No part of this book may be reprinted or reproduced or utilised in
any form or by any electronic, mechanical, or other means, now known or hereafter
invented, including photocopying and recording, or in any information storage or
retrieval system, without permission in writing from the publishers.
Notice:
Product or corporate names may be trademarks or registered trademarks, and are
used only for identification and explanation without intent to infringe.
British Library Cataloguing in Publication Data
A catalogue record for this book is available from the British Library
The Library of Congress has cataloged the printed edition as follows:
Lester, Jo-Anne.
Mediating the tourist experience : from brochures to virtual encounters / by Jo-Anne
Lester and Caroline Scarles.
pages cm.—(Current developments in the geographies of leisure and tourism)
Includes bibliographical references and index.
ISBN 978-1-4094-5106-8 (hardback)
1 Tourism—Social aspects. 2. Ad v e.r tising—Tourism.
3. Visual communication. 4. Mass media and business. 5. Social media. I. Title.
G155.A1L4346 2013
659.19’91—dc23
2013011977
ISBN 9781409451068 (hbk)
Contents
List of Figures vii
List of Tables ix
Notes on Contributors xi
Acknowledgements xvii
1 Mediating the Tourist Experience: From Brochures to Virtual
Encounters 1
Caroline Scarles and Jo-Anne Lester
2 Media-Related Tourism Phenomena: A Review of the Key Issues 13
Noëlle O’Connor and Sangkyun Kim
3 From the Landscape to the White Female Body: Representations
of Postcolonial Luxury in Contemporary Tourism Visual Texts 33
Karen Wilkes
4 A Necessary Glamorisation? Resident Perspectives on Promotional
Literature and Images on Great Barrier Island, New Zealand 57
Leon Hoffman and Robin Kearns
5 The Effect of British Natural History Television Programmes:
Animal Representations and Wildlife Tourism 75
Susanna Curtin
6 Internet Cultures and Tourist Expectations in the Context of the
Public Media Discourse 91
Nicolai Scherle and Ralph Lessmeister
7 A Comparative Analysis of the Projected and Perceived Images
of Gloucester 105
Kathryn Bell
8 Individualising the Tourist Brochure: Recon(cid:191)guring Tourism
Experiences and Transforming the Classic Image-maker 123
Constantia Anastasiadou and Nikos Migas
vi Mediating the Tourist Experience
9 The Mediatisation of Culture: Japanese Contents Tourism and
Pop Culture 139
Sue Beeton, Takayoshi Yamamura and Philip Seaton
10 Developing the E-Mediated Gaze 155
Peter Robinson
11 Souvenir or Reconstruir? Editing Experience and Mediating
Memories of Learning to Dive 171
Stephanie Merchant
12 The Mediation and Fetishisation of the Travel Experience 189
Michael Salmond
13 Being a Tourist or a Performer? Tourists’ Negotiation with
Mediated Destination Image in Popular Film 209
Maltika Siripis, Caroline Scarles and David Airey
14 The Hollowed or Hallowed Ground of Orange County, California 223
Chris Lukinbeal and Ann Fletchall
15 Maps, Mapping and Materiality: Navigating London 237
Catherine Palmer and Jo-Anne Lester
16 Mediating Tourism: Future Directions? 255
Jo-Anne Lester and Caroline Scarles
Index 271
List of Figures
4.1 Great Barrier Island, New Zealand 58
4.2 Examples of images of Great Barrier Island to be found in tourism
literature 65
7.1 Circle of representation 109
7.2 Projected abstract images captured via VEP study 112
7.3 Signage captured via VEP study 114
7.4 Semiotic image set comparison 115
7.5 Media in(cid:192)uenced circle of representation 117
9.1 The players in contents tourism 146
12.1 Hybrid Journeys 9 (installed in gallery) 194
12.2 Hybrid Journeys 9 (detail) 195
12.3 Hybrid Journeys 9 Detail – Hong Kong (still) 196
12.4 Hybrid Journeys 9 Detail – New York City (still) 197
12.5 Travelschism (still) 199
12.6 Travelschism (still) 200
12.7 White Wall (brochure print) 201
12.8 White Wall (still) 202
12.9 Thai Market (still) 203
14.1 Friends apartment building 231
14.2 Laguna Beach High School 232
14.3 Handprints of The OC cast as displayed at Newport Dunes
Waterfront Resort 232
14.4 Newport Coast McMansions 233
15.1 Egg sculpture, Egg Hog by Victoria Scott 242
15.2 Egg plinth instructions 243
15.3 Maps and materiality 245
15.4 Tube map poster art 247
15.5 Suspended egg sculptures inside Covent Garden 249
15.6 Egg sculptures outside Covent Garden 250
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List of Tables
4.1 A content analysis of three Great Barrier Island tourism brochures 63
5.1 Flagship wildlife documentaries from the BBC’s Natural History
Unit 78
5.2 Use of animals in tourism 83
7.1 Top ten projected and perceived images 111
9.1 Forms of contents tourism 147
10.1 Visual mediators 161
10.2 The e-mediated gaze 167
