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About Media Selling - HSM Regional Channel
This document is a project report submitted by Balaji Shankar Raj for his Master's degree. The report focuses on media selling of regional language channels in the Hindi speaking market (HSM) in India. It studies the unique selling propositions of HSM regional channels and how they sustain themselves in the media market dominated by national channels. The report presents the processes of media selling and buying on television. It examines two regional media markets - Marathi regional channels and Punjabi regional channels.
Detailed Information
| Author: | ['nnatasha14'] |
|---|---|
| Publication Year: | 2011 |
| Pages: | 66 |
| Language: | English |
| Format: | |
| Price: | FREE |
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