Media Manifestos: On the Technological Transmission of Cultural Forms

186 Pages·1996·4.63 MB·English

by  Regis Debray

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1897-1997
100J ahre
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gestiftiD)e Jta br 1997
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REGISD EBRAY
Transtleadb y
EriRca uth
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VERSO
LondonN ew York
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Frisptu bldib syhV eers1o9 69
Thiesdi ti©o Vner s1o9 69
Transla©t EiroiRnca u t1h 996
Manfsietmeesd ialogiques
Firpsutb ldia ssh e
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© EditiGoanlsl im1a99r4d
Alrlgih trse rsveed
Therg ihotf E riRca utthob ei edntifaiset dht er anslator
oft hwiosr hka bse nea srstdeeb yh imi na ccordwaintche
thCeo pygrhitD,es ingsa ndP antteAsc t1 9 8 8
Veros
UK:6 M earSdt ereLt,o ndWo1nV 3HR
USA:1 80V ariSctkr eNeewt Y,o rkN Y 100 14-4606
Versios itmhper oifnN te wL eftB ooks
ISB1N8- 594-89752 -
ISB1N- 85894-70-86( pbk)
BritLiishb raCrayt aloguiinPn ugb licaDtaitoan
A catalroegcuofero dtr h ibso oiksa vailfarbotlmhee B ritLiisbhr ary
LibraorfCy o ngreCsast aloging-in-PDuabtlai cation
D ebraRye,ig s.
[Mansitsfme eediailqeousgE.n glish]
M edimaa neisft:oo snt htece hnoilcotagrla nsmission
of
cultfuorram/lRs e igsD ebra:yt randsb lyaE treiRca uth.
p.c m.
Texstub mitatsepd a rotf tvihveoa rd, i srsteatdifeonens e,
confiinrtgmh cea ndi'dsaa uttehiottryod icrtre eesacrhP.r seneted
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C o n t e n t s
PARTO NE:F ORA MEDIOLOGY
3
I.I dentiCtya rd
1 .Re minder 3
2 .I detinCthye ck 6
3 .Pr imaDreyf initions 1 1
4 .B yI nvarainaVdna trsi ations 2 1
5 .W haitsa M ediars?ep he 2 6
IT. 4 1
A NewT urn?
1 .Va stM isunderstanding 4 1
2 .M ediloogGye neration 4 9
3 .Re trocstpiGevlea nce 52
4 .T heM agiocfI ntelligence 5 8
5 .O na F ewH andicaps 62
6 .I nterparnedOtr ignagn iTzoiE nagc:h
hiVsoc ation 66
7." Mediuims Maeg"sesA: C riqtu'ies
Critique 69
8 .Th eF orocfeF orms 74
• • •
Vttt MEDIA MANIFESTOS
8 0
IllP.h liosoipchaTle rrain
1 ." WayIsn W hicWhe StiRlelv e"r e 8 1
2 .E mergaittn hgWe r onPgl a:Hc iestorical
Materialism 8 8
3 .O na F ewH iddePnr ecursors 9 7
4 .O neP atLhi kAen yO ther 1 02
IV. 1 0 8
Towaradn E coloogfCy u ltures
1 .Ma king UDpe lfaoyrs 1 0 8
2 .F oarM ed-iEathics 1 41
3 .Re habilTiecthantoiyln ogg 1 1 8
4 .E thiUcnsd er Pressure 124
IN
PART TWO: DEFENSEO F THE IMAGE
1 3 3
ImageNso,tS igns
I.D iscipNleiingahrbayon rdCs r editor1s3 3
IlF.r oEms setnocE feif cacy 1 3 8
IlTlh.e I magieNs otaL anguage 1 45
IV.A ReligMiaotuesr ialism 1 5 7
APPENDICES
MedioloTgabilceasl 1 71
Coudresm edilooggieen erale
Excefrorpmt 1 71
A Hitsoyr tohfWe es tneE rye
Excefrrpotm 1 72
�
L'Esteadtu cteur
Excefrorpmt 1 73
Wordv sL.e tter 1 47
Glorsys a 1 75
SelBeicbtl aipohgyr 1 78
i
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PART ONE
F OR AM E D I OL O G Y
•
,
A N o t ea bo u tC o nt etx
Thitse xwta ss ubmiatspt aerdot ft hvei voard istsaetrdieofne nse
cofnirmtihncega ndisda autteh'otroid tiyr recets eaIrtwc ahs.
preseanttt ehdSe o robnn(eP raiso nIJ )a nua8r,1y 99 4t,o a
committceomep oseodfM essrDsa.in eBlo ungouxB,e rnard
Bourg(erpoeidssii n)Rg,o geCrh ar,tF irearn<;Doagiosg n(emitn ­
uetsJ)a,c qLueeG sof fa ndMi chSeelr res.
I
I d etnit y C ar d
" Mediol"om gayys eeamn a mbiguaonudes v ednu bitoeurs.m
Itmse aninnege tdosb ed ist.iB lelfeoddroei snogIw anbtr ileyf
tor etrtahcseet etphsah ta ve tlote hddi iss cairppylr ieoncjt.
1.
R e m idner
Thehya vtea kseonm tew isatntsdu rbnesg,i nwniitnthgh c eo n­
tempormaerdyio arrt epresebnytt ehdem oderFnr ench
(eTaecrhsWr,i teCresl,e britiTehseS, c ribe,
intellectual 1 799;
mediation
1 98 0a)s,c entdoi ng pesrei n aigtesll eosgsin ceacle s­
(rCitioqfPu oielt liR ceaaosn,
sity 1 938)o,n ltyoa rrfiivnea altl y
media (oCusres
the ort hceo ntempporroacreydo ufir nefsl uence
inG enerMaeld iologyA, H istyoo rft hWee setrEny e,
1 9 9 1 ;
ThSee duSctteaer,
1 992; 1 99 3),*
Att hoeu tsIew ta,sc oncewrintephdr obtihntego foa miliar
ideology.
term Iht aadp pearmeedd, e tsopt ihtMeea rxliescgty a,
tha"dti eogly"ow oulodn lbye cocmlee awrheerrn e movferdo m
episteme parxis;
thsee amntfieiclo dft he to that tohfme i esald­
thaeni tthsoe fss iciteiinfck nwoleged
inngo tioofin d eoyla osg
leatdoso uru nderstiantad sii lnlgu osri omnre ferlcee tioan ,
'ChaprtV eIIoIfA Histoofr ytW ehset eErynea p peaars"s T hTeh reAege so f
Crilt iIcna2qu1i ry1 959),5 295-5 .
Lookiinng " (pSring pp. ChaprIt eIis p ubldi she
CommoKnn owledge, 2 1995)
in vol4.,n o.( Fall undret htei t"lTeh Iem gaev .
LanggueaT:r ansmiStytmibn.ogl"[ sT .rs]
3