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About Media Management
The document discusses media management and the unique characteristics of managing media organizations. It defines media management as the management of media organizations. It describes the basic functions and processes of media organizations as manufacturers, including gathering information, developing messages, producing messages, distributing messages, and promoting messages to advertisers and audiences. The summary highlights some of the unique challenges of managing media organizations, such as the perishable nature of their products, types of creative employees, societal role of media, and blurring lines between traditional media.
Detailed Information
| Author: | ['Rizwan Khan'] |
|---|---|
| Publication Year: | 2012 |
| Pages: | 37 |
| Language: | English |
| Format: | |
| Price: | FREE |
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