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About Media Glossary
The document is an introduction letter from the Director General of MRUC (Media Research Users Council) presenting their updated 2011 Media Glossary. The glossary defines commonly used terms related to different media categories like print, broadcast, out-of-home, internet and mobile for media research purposes. It aims to provide relevant reference material for users in the advertising and media industry. The glossary is classified into sections for easy reference of terms.
Detailed Information
| Author: | ['ksreedaran'] |
|---|---|
| Publication Year: | 2011 |
| Pages: | 28 |
| Language: | English |
| Format: | |
| Price: | FREE |
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