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About Measuring Social Media
This document discusses measuring brand awareness through social media. It begins by noting that brand awareness is a common marketing goal and that many marketers increased their social media budgets in 2011. However, demonstrating measurable results from social media efforts has proven challenging. The document then discusses how to measure brand awareness through social media by looking at exposure, influence, and engagement metrics across different social channels like impressions, followers, mentions by influencers, clicks, and site visits. It emphasizes the importance of tying these metrics to sales in order to demonstrate the value of social media efforts to executives.
Detailed Information
| Author: | ['Fatmir'] |
|---|---|
| Publication Year: | 2013 |
| Pages: | 37 |
| Language: | English |
| Format: | |
| Price: | FREE |
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