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About Measuring and Evaluating Your Omnichannel Customer Experience
This document discusses measuring and evaluating the omnichannel customer experience. It begins by defining omnichannel as providing a seamless customer experience across all channels. It emphasizes that the customer experience now includes all interactions with a brand, regardless of channel. It then discusses why the omnichannel customer experience is important, using examples to illustrate how customers use multiple channels in their purchasing journeys. It highlights research showing customers will pay more and brands will perform better by focusing on an excellent customer experience. Finally, it discusses beginning the process of researching the omnichannel experience through collecting both quantitative and qualitative customer data.
Detailed Information
| Author: | ['Moises Villanueva'] |
|---|---|
| Publication Year: | 2019 |
| Pages: | 26 |
| Language: | English |
| Format: | |
| Price: | FREE |
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