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About McDonalds Value Chain Analysis
McDonald's value chain analysis identifies strengths and weaknesses across its firm infrastructure, human resources, technology, procurement, logistics, operations, marketing & sales, and service functions. Key strengths include its brand recognition as the #1 global fast food retailer, leadership position, financial strength, economies of scale, quality control systems, and marketing partnerships. Weaknesses center around issues like high employee turnover, negative media portrayals, cultural insensitivities, and lack of customer service in some stores.
Detailed Information
| Author: | ['shkadry'] |
|---|---|
| Publication Year: | 2013 |
| Pages: | 33 |
| Language: | English |
| Format: | |
| Price: | FREE |
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