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About McDonalds Case Study
Ray Kroc established McDonald's culture of long-term, win-win relationships with suppliers based on the belief that everyone in the McDonald's "System" should prosper together. Kroc viewed McDonald's, its franchisees, and suppliers as interdependent "legs" of a stool, where the strength depends on each leg. This "System First" philosophy guides McDonald's to prioritize outcomes and value over individual transactions. McDonald's sets high standards but trusts suppliers to determine how to meet them innovatively. Key performance measures ensure alignment on priorities like quality, cost reduction and service. Pricing protocols transparently optimize total costs for the System while maintaining supplier profitability and price stability for franchisees.
Detailed Information
| Author: | ['Himanshu Gond'] |
|---|---|
| Publication Year: | 2020 |
| Pages: | 6 |
| Language: | English |
| Format: | |
| Price: | FREE |
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