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II
MASTERING
PAGEMAKER4
ON THE
MACINTOSH
v
MASTERING
PAGEMAKER®4
ON THE
MACINTOSH®
Greg Harvey
Shane Gearing
SVBEX®
San Francisco v Paris v Dusseldorf v Soest
Acquisitions Editor: Dianne King
Editors: Tanya Kucak and Christian Cnnnlish
Project Editor: Janna Hecker
Technical Editor: Celia P. Stevenson
Word Processor: Deborah Mnizels
Screen Graphics: Cuong Lc
Book Designer and Chapter Art: Ingrid Owen
Desktop Publishing Artist: Deborah Maizels
Proofreader: Bill Cassel
Cover Designer: Thomas Ingalls+ Associates
Cover Photographer: Michael Lamotte
Adobe Illustrator, Adobe Type Library, Adobe TypeAlign, Adobe Type Reunion, and Adobe Type Manager ar·c
trademarks of Adobe Systems, Inc.
AgfaType Collection is a trademark of AGFA Corp.
Aldus Freehand, Aldus Persuasion, PageMakcr, and PageMaker Portfolio are trademarks of Aldus Corp.
AppleTalk, lmageWriter, LascrWriter, Macintosh, Mac, Mac II, Nlac I lei, :'>1ac llfx, Mac SE, and Mac SE/30 arc
trademarks of Apple Computer, Inc.
Bitstream Type Library is a trademark of Bitstream Inc.
Capture is a trademark of Mainstay.
Cricket Draw is a trademark of Computer Associates, Inc.
Digital Darkroom and SuperPaint arc trademarks of Silicon Beach Software.
Excel and Microsoft Word are trademarks of Microsoft Corp.
Auent Laser Fonts is a tTademark of Casady & Greene, Inc.
4th Dimension is a trademark of Acius Corp.
Full Impact and Full Write are trademarks of Ashton-Tate Corp.
l-IP Scanj et is a trademark of Hewlett-Packard Corp.
lmageStudio is a trademark of Lctrnsel' Software.
Linotronic is a trademark of Linotype, Inc.
MacDrnw and MacPaint nrc trademarks of Claris Corp.
Math Type and Parafont arc trademarks of Design Science.
Pan tone is a trademark of Pantone, Inc.
QMS PS-810 is a trademark of QMS, Inc.
Quick Art is a trademark of Wazayata Technology.
Suitcase is a trademark of Fifth Generation Systems.
TOPS is a trademark of Sitka Corp.
Wingz is a trademark of lnformix Corp.
WordPerfect is a trademark of WordPerfect Corp.
WriteNow is a trademark ofT /Maker Company.
SYBEX is a registered trademark of SYBEX, Inc.
TRADEMARKS: SYBEX has attempted throughout this book to distinguish proprietar}' trademarks from descriptive
terms by following the capitalization style used by the manufacturer.
SYBEX is not affiliated with an}' manufacturer.
Every effort has been made to supply complete and accurate information. However, SYBEX assumes no responsibility
for its use, nor for any infringement nf the intellectual property rights of third parties which would result from such use.
Copyright ©1991 SYBEX, Inc., 2021 Challenger Drive, Alameda, CA 94501. World rights reserved. No part of this
publication may be stored in a retrieval system, transmitted, or reproduced in any way, including but not limited to
photocopy, photograph, magnetic or other record, without the prior agreement and written permission of the publisher.
Library of Congress Card Number: 90-70950
ISBN 0-89588-433-X
Manufactured in the United States of America
1098765432
This book is dedicated to our parents
Donna and Dale Gearing
Faye and Ke1meth Harvey
with love and admiration
ACKNOWLEDGMENTS
Every project of this magnitude represents a collaborative effort, and this
one is no exception. We wish to express our heartfelt thanks to all the
people who were involved.
To Christian Crumlish at SYBEX, who served as developmental editor
on this project until Europe beckoned (hope you had a great vacation!),
and Janna Hecker, who valiantly took his place in the home office.
'to the nuts-and-bolts people at SYBEX whose dedicated effort is
evident in the finished copy that you're holding in your hands: Tanya
Kucak, editor; Celia Stevenson, technical editor; Deborah Maizels, word
processing and desktop publishing artist; Ingrid Owen, book design and
chapter art; Cuong Le, screen graphics; and Bill Cassel, proofreader.
To Michael Bryant, executive chief of Barnaby's restaurant and all his
staff. Thanks for letting us do your menu makeover and display some of
the results in our book, and for feeding us so well!
Special thanks are due to the software and hardware vendors who
supported this endeavor by supplying us with evaluation copies of their
great products. The overwhelming level of support that we received from
all of you for this project is indicative of the special spirit that dwells within
the Macintosh community.
To Freda Cook, Jeff Harmon, Joe Friend, and Craig Danuloff at Aldus
Corporation for PageMaker 4, Persuasion, Freehand, the PageMaker
Portfolio, and Central European and Legal/Medical dictionaries (we still
want to take you to lunch, Freda!).
To Lavon Collins at Adobe Systems for Adobe Illustrator, Adobe Type
Manager, and a very generous sampling of fonts from their wonderful
type library.
To AGFA graphic for a sampling of fonts from their wonderful type
library.
To Katherine Hartley at Bitstream Corporation for a sampling of fonts
from their wonderful type library.
To Terry Kunysz at Casady & Greene, Inc., for a sampling of fonts from
their wonderful type library.
ToT/ Maker Company for WriteNow 2.2 (Shane's favorite).
To Paul Eddington at WordPerfect Corporation for WordPerfect Mac
(Greg's favorite).
To Microsoft Corporation for Microsoft Word (everybody else's favorite)
and Excel.
To Ashton-Tate Corporation for FullWrite (who needs PageMaker!)
and Full Impact.
To Informix Corporation for Wingz.
To Acius Corporation for the 4th Dimension.
To Claris Corporation for MacDraw and MacPaint.
To Fifth Generation Systems for Suitcase II.
To Wazayata Technology, Inc., for their Quick Art collection of clip art
on CD-ROM.
To Paul Topping at Design Science for ParaFont and MathT ype.
To Silicon Beach Software for Digital Darkroom.
To Letraset Software for ImageStudio.
To QMS for the loan of their wonderful QMS PS-810 PostScript laser
printer.
To Mike Lough and Lois Clifton at Hewlett-Packard for the loan of their
great HP Scan}et Plus.
To Sitka Corporation for TOPS on the Mac and the IBM PC.
CONTENTS AT A GLANCE
introduction xvii chapter seven 267
PAGE COMPOSITION
chapter one 1 AND LAYOUT
OVERVIEW OF
DESKTOP PUBLISHING
chapter eight 333
PRODUCING LONGER
chapter two 19 PUBLICATIONS
GETTING ACQUAINTED
WITH PAGEMAKER 4
chapter nine 365
PRINTING PUBLICATIONS
chapter three 65 FROM THE DESKTOP
DESIGNING YOUR
FIRST PUBLICATIONS
appendix a 393
ESSENTIAL DESKTOP
chapter four 113 PUBLISHING
TERMINOLOGY
USING TYPE
EFFECTIVELY
appendix b 407
chapter five 159 DESKTOP PUBLISHING
COMPANION PRODUCT GUIDE
TEXT PREPARATION
AND PLACEMENT
index 413
chapter six 225
USING GRAPHICS
EFFECTIVELY
