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About Master Thesis Clément Richet
This document is a master's thesis that examines how French football clubs can maximize match-day revenue through better implementation of Fan Relationship Management. The thesis uses a qualitative case study approach with interviews and document collection. It provides context on the changing financial models and revenue streams in European football. It also discusses the evolution from Customer Relationship Management to Fan Relationship Management. The empirical study section analyzes how clubs can improve the fan experience on match days to increase engagement and spending. It includes interviews with the French Professional Football League and stadium managers that provide insights into revenue sharing, attendance factors, CRM systems, and fan engagement strategies. The analysis section examines these topics in more depth. The conclusion is that maximizing match-day revenue for French clubs
Detailed Information
| Author: | ['clementrichet'] |
|---|---|
| Publication Year: | 2014 |
| Pages: | 78 |
| Language: | English |
| Format: | |
| Price: | FREE |
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