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About Master Thesis
This document is a master's thesis that analyzes the social media marketing activities of tourism destinations in Ticino, Switzerland. It begins with an introduction that establishes the research rationale, objectives, and questions regarding social media's future trends and opportunities for destinations. The literature review then covers topics like online marketing, social media marketing, measuring engagement, consumer behavior, social media trends, destination marketing, and social media for destinations. Next, the thesis qualitatively analyzes the social media activities of Ascona-Locarno, Lugano, and Ticino tourism organizations through structured observation and content analysis. Finally, recommendations and conclusions are provided regarding potentials for optimization and findings from the research.
Detailed Information
| Author: | ['ShimangaMubitaSitali'] |
|---|---|
| Publication Year: | 2015 |
| Pages: | 150 |
| Language: | English |
| Format: | |
| Price: | FREE |
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