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About Master - Smolarczyk - Aleksandra - 2018 Project PDF
This document summarizes a master's thesis on customer satisfaction with mobile payments. It conducted a study using the critical incident technique to identify common sources of satisfaction and dissatisfaction with mobile payments. It found that convenience, efficacy, security, and problem-solving were the main sources of satisfaction, while complexity and inefficacy were the main sources of dissatisfaction. The study suggests the overall perception of mobile payments is favorable due to the ability to quickly conduct secure transactions anywhere. However, some dissatisfaction stems from usability issues. The contrasting satisfaction and dissatisfaction sources demonstrate the mobile payment technology paradox.
Detailed Information
| Author: | ['Akash Ashok'] |
|---|---|
| Publication Year: | 2020 |
| Pages: | 83 |
| Language: | English |
| Format: | |
| Price: | FREE |
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