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About Mass Media Studies (UNIT - ADVERTISING)
This document provides an overview of the advertising concept and process. It discusses how products are defined through research and development to identify specifications, appearance, and unique selling points. It also discusses how market research is conducted to define target buyers and segments. The document then outlines several common product categories or sectors that are targeted through advertising, such as automotive, beverages, cellular products, clothing, computers, electronics, entertainment, financial services, food and snacks, health, home appliances, internet services, magazines, personal care, fast food, retail, and travel. It provides examples of price ranges within each sector. In closing, it discusses how market research is used to define one's target market through identifying customer needs and segmenting the overall
Detailed Information
| Author: | ['Shubham Rawat'] |
|---|---|
| Publication Year: | 2019 |
| Pages: | 20 |
| Language: | English |
| Format: | |
| Price: | FREE |
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