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About Mass Media For Health Communication and
This document discusses theories related to using mass media for health communication and behavioral change. It reviews theories like the Theory of Reasoned Action, Theory of Planned Behavior, Health Belief Model, and Social Cognitive Theory. Mass media can influence individuals' health attitudes and behaviors on intrapersonal, interpersonal, organizational, and societal levels according to these theories. Television and films in particular have been used in health campaigns to increase awareness and encourage behaviors related to issues like HIV/AIDS prevention.
Detailed Information
| Author: | ['sofia mubasher'] |
|---|---|
| Publication Year: | 2020 |
| Pages: | 11 |
| Language: | English |
| Format: | |
| Price: | FREE |
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