Table Of ContentMARKETS IN HIGHER EDUCATION
HIGHER EDUCATION DYNAMICS
VOLUME 6
Series Editor
Peter Maassen, University of Oslo, Norway, and University of Twente, Enschede,
The Netherlands
Editorial Board
Alberto Amaral, Universidade do Porto, Portugal
Akira Arimoto, Hiroshima University, Japan
Nico Cloete, CHET, Pretoria, South Africa
David Dill, University of North Carolina at Chapel Hill, USA
Jürgen Enders, University of Twente, Enschede, The Netherlands
Patricia Gumport, Stanford University, USA
Mary Henkel, Brunel University, Uxbridge, United Kingdom
Glenn Jones, University of Toronto, Canada
SCOPE OF THE SERIES
Higher Education Dynamicsis a bookseries intending to study adaptation processes
and their outcomes in higher education at all relevant levels. In addition it wants to
examine the way interactions between these levels affect adaptation processes. It
aims at applying general social science concepts and theories as well as testing
theories in the field of higher education research. It wants to do so in a manner that
is of relevance to all those professionally involved in higher education, be it as
ministers, policy-makers, politicians, institutional leaders or administrators, higher
education researchers, members of the academic staff of universities and colleges, or
students. It will include both mature and developing systems of higher education,
covering public as well as private institutions.
The titles published in this series are listed at the end of this volume.
MARKETS IN HIGHER
EDUCATION
Rhetoric or Reality?
Edited by
PEDRO TEIXEIRA
Research Centre on Higher Education Policies – CIPES, and
Universidade do Porto,
Portugal
BEN JONGBLOED
Centre for Higher Education Policy Studies – CHEPS,
University of Twente,
The Netherlands
DAVID DILL
University of North Carolina at Chapel Hill,
USA
and
ALBERTO AMARAL
Research Centre on Higher Education Policies – CIPES, and
Universidade do Porto,
Portugal
KLUWERACADEMICPUBLISHERS
DORDRECHT / BOSTON/ LONDON
A C.I.P. Catalogue record for this book is available from the Library of Congress.
ISBN 1-4020-2815-6 (HB)
ISBN 1-4020-2835-0 (e-book)
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TABLE OF CONTENTS 
List of Contributors  vii 
Preface 
ALBERTO AMARAL AND PETER MAASSEN  xi 
Introduction 
PEDRO TEIXEIRA, BEN JONGBLOED, ALBERTO AMARAL  
AND DAVID DILL  1
Markets in Higher Education: Do They Promote Internal  
Efficiency? 
WILLIAM F. MASSY  13 
Cost-sharing and Equity in Higher Education: Implications  
of Income Contingent Loans 
D. BRUCE JOHNSTONE  37 
Transparency and Quality in Higher Education Markets 
DAVID D. DILL AND MAARJA SOO  61 
Regulation and Competition in Higher Education 
BEN JONGBLOED  87 
The Evaluation of Welfare Under Alternative Models of  
Higher Education Finance 
GERAINT JOHNES  113 
Higher Education Policy as Orthodoxy: Being One Tale of  
Doxological Drift, Political Intention and Changing  
Circumstances 
GUY NEAVE  127 
Market Coordination of Higher Education: The United States 
ROGER L. GEIGER  161 
‘Madly Off in all Directions’: Higher Education, Marketisation  
and Canadian Federalism 
GLEN A. JONES AND STACEY J. YOUNG  185 
Australian Higher Education: National and Global Markets 
SIMON MARGINSON  207 
  v
vi TABLE OF CONTENTS 
The Higher Education Market in the United Kingdom  
GARETH WILLIAMS  241 
Rapid Expansion and Extensive Deregulation: The Development  
of Markets for Higher Education in the Netherlands 
CARLO SALERNO  271 
Is There a Higher Education Market in Portugal? 
PEDRO TEIXEIRA, MARIA JOÃO ROSA AND ALBERTO AMARAL  291 
Higher Education and Markets in France 
THIERRY CHEVAILLIER  311 
Conclusion  
DAVID DILL, PEDRO TEIXEIRA, BEN JONGBLOED AND  
ALBERTO AMARAL  327 
Glossary  353
LIST OF CONTRIBUTORS 
ALBERTO AMARAL is professor at the University of Porto and director of CIPES. 
He is chair of the Board of CHER, vice-chair of EUA’s steering committee on 
institutional evaluation, life member of IAUP, and a member of EAIR and IMHE. 
Recent publications include articles in Quality Assurance in Education, Higher 
Education Quarterly, Higher Education Policy, Higher Education in Europe and
European  Journal  of  Education.  He  is  editor  and  co-editor  of  several  books, 
including  Governing  Higher  Education:  National  Perspectives  on  Institutional 
Governance (2002) and The Higher Education Managerial Revolution? (2003) in 
this series. 
THIERRY CHEVAILLIER is senior lecturer in economics at the University of 
Bourgogne (Dijon, France) and a member of IREDU, Institute for Research on the 
Economics of Education. His research interests are higher education finance and 
resource  allocation  in  higher  education.  He  has  been  involved  in  several 
international comparative studies on various aspects of higher education in Europe 
and is an expert to Eurydice. He is a member of the Consortium of Higher Education 
Researchers (CHER). 
DAVID D. DILL is professor of public policy and director of the Research Program 
on Public Policy for Academic Quality (PPAQ) at the University of North Carolina 
at Chapel Hill. His research interests include regulation in higher education, policy 
design and the ethics of public policy. He has published numerous books and articles 
on higher education and serves in an editorial capacity on the Journal of Higher 
Education, Higher Education Policy and Quality in Higher Education. He is a 
member of the Board of the Consortium of Higher Education Researchers (CHER), 
a life Fellow of the Society for Research in Higher Education (SRHE) and a member 
of the Association for the Study of Higher Education (ASHE) and the Association 
for Public Policy and Management (APPAM).  
ROGER L. GEIGER is distinguished professor of higher education at Pennsylvania 
State University and head of the Higher Education Program. His study, Knowledge 
and Money: Research Universities and the Paradox of the Marketplace, will be 
published by Stanford University Press in 2004. His volumes on American research 
th
universities in the 20  century, To Advance Knowledge and Research and Relevant 
Knowledge are being published in new editions by Transaction Publishers in 2004. 
In 2000 he published The American College in the Nineteenth Century (Vanderbilt 
UP) and since 1993 he has been editor of The History of Higher Education Annual.
GERAINT JOHNES is professor of economics at Lancaster University Management 
School, UK. He is the author of numerous articles in journals such as the Economic 
Journal, Oxford  Economic  Papers  and  the  Oxford  Bulletin  of  Economics  and 
Statistics, and also of four books, including The Economics of Education (Palgrave 
  vii
viii LIST OF CONTRIBUTORS
1993). He has also edited two books of readings: Recent Developments in the 
Economics  of  Education  (Edward  Elgar  1993)  with  Elchanan  Cohn,  and  the 
International Handbook on the Economics of Education (Edward Elgar 2004) with 
Jill Johnes. He is consultant to the World Bank, OECD and the British Department 
for Education and Skills. 
D.  BRUCE  JOHNSTONE  is  university  professor  of  higher  and  comparative 
education at the State University of New York at Buffalo, where he is director of the 
Center  for Comparative and Global Studies in Education and the International 
Comparative Higher Education Finance and Accessibility Project. His teaching and 
research  interests  combine  economics,  finance  and  governance  of  colleges  and 
universities in both domestic and international contexts. He has served as vice-
president for administration at the University of Pennsylvania, president of the State 
University College at Buffalo and chancellor of the State University of New York, 
the latter post from 1988 to 1994. 
GLEN A. JONES is associate professor of higher education and associate dean of 
the Ontario Institute for Studies in Education at the University of Toronto. His 
research focuses on higher education policy, systems and governance, including 
work supported by the Social Sciences and Humanities Research Council of Canada 
and numerous Canadian and international organisations. He is a former editor of the 
Canadian Journal of Higher Education, a past president of the Canadian Society for 
the Study of Higher Education, and in 2001 received the Society’s Research Award 
for his contributions to higher education scholarship in Canada. 
BEN JONGBLOED is a senior researcher at the Center for Higher Education Policy 
Studies (CHEPS), University of Twente, the Netherlands. Since joining CHEPS in 
1993 his research has concentrated on the theme of higher education economics. He 
has written extensively on topics such as funding methodologies, student financial 
support, marketisation, financial management and per student costs. He currently 
serves on the Board of the Consortium of Higher Education Researchers (CHER).  
SIMON MARGINSON is a professor of education and director of the Monash 
Centre for Research in International Education at Monash University, Australia. The 
holder  of  an  Australian  Professorial  Fellowship,  his  work  is  focused  on  the 
trajectories of the research university in the global environment. Current research 
projects include national and global education markets, the social and economic 
security  of  cross-border  students,  university  networking  and  social  capital,  and 
technological innovation in higher education. His book, The Enterprise University
(Cambridge  UP  2000)  with  Mark  Considine,  won  an  American  Educational 
Research Association publication award in 2001. 
WILLIAM F. MASSY is president of The Jackson Hole Higher Education Group, 
Inc., and an emeritus professor at Stanford University. He earned tenure as professor 
of business administration, then moved to Stanford’s central administration as vice 
provost for research and later vice president for business and finance. In 1987 he
LIST OF CONTRIBUTORS   ix 
became a professor of higher education and founded the Stanford Institute for 
Higher  Education  Research  where  he  worked  on  education  quality,  resource 
allocation, finance and mathematical modelling of universities. From 1996 to 2002, 
Dr Massy directed the National Center for Postsecondary Improvement’s project on 
educational quality and productivity. From 1991 to 2003 he served on Hong Kong’s 
University  Grants  Committee.  His  book,  Planning  Models  for  Colleges  and 
Universities  (Stanford  UP  1981)  with  David  Hopkins,  received  the  Operations 
Research Society of America’s Frederick W. Lanchester Prize for 1981, and in 1995 
he received the Society for College and University Planning’s annual career award 
for outstanding contributions to college and university planning. His modelling work 
continued with Virtual-U, a simulation game for teaching about universities as 
systems, supported by the Alfred P. Sloan Foundation and released in 2001. In 1996 
he published Resource Allocation in Higher Education (University of Michigan 
Press) which introduced the idea of ‘value responsibility budgeting’. His most recent 
book, Honoring the Trust: Quality and Cost Containment in Higher Education
(Anker Publishing Co. 2003), presents an action plan for boosting quality without 
increases in spending. 
GUY NEAVE is director of research at the International Association of Universities 
Paris, and professor of comparative higher education policy at the Center for Higher 
Education Policy Studies (CHEPS), University of Twente, the Netherlands. Foreign 
associate of the National Academy of Education of the United States and editor of 
Higher Education Policy, he taught history before moving over to education policy 
many moons ago. He lives on the far western edge of the Paris Basin at St Germain 
en Laye and is not a football supporter. 
MARIA  JOÃO  ROSA  is  assistant  teacher  at  the  University  of  Aveiro  and  a 
researcher at CIPES. She was awarded a PhD by the University of Aveiro (Portugal) 
in December 2003, with a thesis entitled Defining Strategic and Excellence Bases 
for the Development of Portuguese Higher Education. Her main research topics are 
quality management and quality assessment in higher education institutions and the 
internationalisation of the Portuguese higher education system. Recent publications 
include articles in journals such as Quality Progress,Total Quality Management and 
Higher Education Quarterly.
CARLO  SALERNO  is  a  senior  research  associate  at  the  Center  for  Higher 
Education Policy Studies (CHEPS) at the University of Twente in the Netherlands. 
His research focuses on the economics of higher education with special attention to 
issues surrounding university productivity and costs as well as the behaviour of 
institutions as non-profits. Since coming to CHEPS in 2001, he has authored or co-
authored a number of monographs and papers in the areas of higher education 
privatisation, funding, per-student cost estimation and efficiency. 
MAARJA SOO is a doctoral student in public policy at the University of North 
Carolina at Chapel Hill. She graduated with a BA in political science and a masters 
degree in public administration from the University of Tartu in Estonia and she
Description:This volume presents the most comprehensive international discussion of the role of markets in higher education ever published. It reflects on both the political and economic implications of the rising trend towards introducing market elements in higher education. The book draws together many leadin