Table Of Content

Marketplace Madness Scot Wingo Co-Founder and Executive Chairman, ChannelAdvisor 3:30pm-4:30pm Copyright 2018 ChannelAdvisor 1 Welcome! • Co-founder and Executive Chairman, ChannelAdvisor • CEO of GetSpiffy – On-demand car wash and detail • Amazon Ninja • Podcaster - Jason and Scot Show § www.JasonandScot.com § 80+ shows and counting…. • Twitter: @scotwingo • LI: linkedin.com/in/thescotwingo Copyright 2018 ChannelAdvisor 2 Who is ChannelAdvisor? Our mission is to connect and optimize the world’s commerce. Retail & Brand customers worldwide ~200M packages Global employees 100+ channels supported worldwide Global transactions focused on e-commerce Copyright 2018 ChannelAdvisor 3 Trusted by Thousands of Retailers and Brands Globally Copyright 2018 ChannelAdvisor 4 Topics: • What do Consumers Want? • What is a Marketplace? • Types of Marketplaces • Marketplace Pros and Cons • Case studies: Amazon, Alibaba and Walmart • Takeaways / next steps Copyright 2018 ChannelAdvisor 5 What Do Consumers Want? Copyright 2018 ChannelAdvisor 6 What Do Consumers Want? Selection Value Convenience One site/app – lots We all love to The Great of items save $! Bifurcation (aka assortment) Trust Mobile Is this lowest price? Great Mobile Experience Will I get it? Copyright 2018 ChannelAdvisor 7 The Marketplace Flywheel Copyright 2018 ChannelAdvisor 8 What is a Marketplace?! Copyright 2018 ChannelAdvisor 9 What is a Third Party Marketplace? Responsibility Retail (1P) 3P-MP Merchandising Retailer Seller Merchant of Record Retailer MP Customer service Retailer Seller + MP Retailer Seller Ship the product (or drop ship) (or FBA) Pricing Retailer Seller Marketing Retailer MP Copyright 2018 ChannelAdvisor 10

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Alibaba vs. Amazon vs. eBay vs. Walmart. • Alibaba: 80% marketshare in. China Have product that is not already sold on Walmart.com. This will.
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49 Pages·2017·3.57 MB·English
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by Unknow| 2017| 49 pages| 3.57| English

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Alibaba vs. Amazon vs. eBay vs. Walmart. • Alibaba: 80% marketshare in. China Have product that is not already sold on Walmart.com. This will.

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Publication Year:2017
Pages:49
Language:English
File Size:3.57
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