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About Marketing Unit 1
This document contains lecture notes from Dr. Sandeep Kumar Singh on fundamentals of marketing. It discusses key topics like the history of marketing, definitions of marketing, the marketing concept, marketing mix, and more. Some of the earliest known marketers included the Mitsui Company department store in 1650 and the first newspaper advertisement for coffee in 1652 in England. Modern marketing functions discussed include marketing research, product planning, demand forecasting, and the importance of marketing. [END SUMMARY]
Detailed Information
Author: | ['Ritika Arora'] |
---|---|
Publication Year: | 2021 |
Pages: | 38 |
Language: | English |
Format: | |
Price: | FREE |
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