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Download Marketing the eBusiness: An Introduction (Routledge Textbooks in Ebusiness, 2) by Lisa Harris in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Marketing the eBusiness: An Introduction (Routledge Textbooks in Ebusiness, 2)
Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. Topics include: *Multi-channel marketing strategies*Change Management*Lessons learned from the dot.com crash*Branding, e-Retail and relationship building*Digital divides, privacy and data security. Providing a new approach to the subject matter, this book analyses the benefits of e-Marketing as a tool for improving efficiency and effectiveness rather than business revolution. Considering the practicalities of marketing in an e-Business context, it is the first book of its kind to voice such a rigorous argument for the importance of e-Marketing, and a crucial text for anyone studying or practicing e-Business.
Detailed Information
| Author: | Lisa Harris |
|---|---|
| Publication Year: | 2002 |
| ISBN: | 9780415256001 |
| Pages: | 368 |
| Language: | English |
| File Size: | 1.543 |
| Format: | |
| Price: | FREE |
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