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Marketing: The Bottom Line: Moving marketing from a perceived cost centre into a strategic driver of profit PDF

236 Pages·2022·3.4418 MB·other
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by Hadler, Richard| 2022| 236 pages| 3.4418| other

About Marketing: The Bottom Line: Moving marketing from a perceived cost centre into a strategic driver of profit

<span>While most business functions continue to advance and evolve, it seems marketing is hidden in a cloud of 'digital everything'. The illusion of shiny new objects lures the industry to make quick, confused grabs and use old philosophies backed by aimless statistics.</span>

Detailed Information

Author:Hadler, Richard
Publication Year:2022
Pages:236
Language:other
File Size:3.4418
Format:PDF
Price:FREE
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