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About Marketing Text Book - Walker2e PDF
This document provides information on the second edition of the textbook "Marketing Strategy: A decision-focused approach" by Walker, Gountas, Mavondo, Pattinson, and Mullins. The summary includes that the textbook focuses on strategic decision-making in marketing and encourages integrating knowledge of marketing phenomena within strategic and tactical decisions. It also covers four key trends in modern strategic marketing courses, and the latest developments in digital marketing strategy have been fully updated. Request forms are included for complimentary review copies for academics considering adopting the textbook.
Detailed Information
| Author: | ['aardes'] |
|---|---|
| Publication Year: | 2017 |
| Pages: | 2 |
| Language: | English |
| Format: | |
| Price: | FREE |
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