Marketing, Technology and Customer Commitment in the New Economy: Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference

340 Pages·2015·4.77 MB·English

by  Harlan E. Spotts (eds.)

Developments in Marketing Science:
Proceedings of the Academy of Marketing Science
Editor
Harlan E. Spotts
Marketing, Technology
and Customer
Commitment in the
New Economy
Proceedings of the 2005 Academy of Marketing Science
(AMS) Annual Conference
Marketing, Technology and Customer Commitment
in the New Economy
Developments in Marketing Science: Proceedings
of the Academy of Marketing Science
More information about this series at http://www.springer.com/series/13409
Harlan E. Spotts Editor
Marketing, Tech nolo gy
and Customer Commitment
in the New Economy
Proceedings of the 2005 Academy of Marketing
Science (AMS) Annual Conference

Tampa, Florida, USA
May 25-28, 2005
Editor
Harlan E. Spotts
Department of Marketing
Western New England University College of Business
Springfield, MA, USA
ReprintfromOriginaledition
Developments in Marketing Science, Volume XXVIII edited by Harlan E. Spotts
Copyright © Academy of Marketing Science 2005
All rights reserved.

ISBN 978-3-319-11778-2 ISBN 978-3-319-11779-9 (eBook)
DOI 10.1007/978-3-319-11779-9
Springer Cham Heidelberg New York Dordrecht London

Library of Congress Control Number: 2014951094

© Academy of Marketing Science 2015
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ACADEMY OF MARKETING SCIENCE
Officers 2005
President Executive Vice President/Director
Charles W. Lamb Harold W. Berkman
Texas Christian University, USA University of Miami, USA
President-Elect Vice President for Programs
Barry J. Babin Lou Pelton
The University of Southern Mississippi, USA University of North Texas, USA
Vice President for Publications Vice President for Development
Rajan Varadarajan Anne Balasz
Texas A&M University, USA Mississippi University for Women, USA
Vice President for Membership- Secretary/Treasurer
North America Greg W. Marshall
John B. Ford Rollins College, USA
Old Dominion University, USA
Vice President for Membership- Immediate Past President
International M. Joseph “Joe” Sirgy
Ram Ramaseshan Virginia Tech, USA
Curtin University of Technology, Australia
Board of Governors
Chair: J. Thomas Mentzer
University of Tennessee, USA
Jill Attaway Julie Baker
Illinois State University, USA University of Texas at Arlington, USA
Leonard L. Berry Tamer Cavusgil
Texas A&M University, USA Michigan State University, USA
Michael Czinkota O.C. Ferrell
Georgetown University, USA Colorado State University, USA
A. Parasuraman Jagdish N. Sheth
University of Miami, USA Emory University, USA
Michael R. Solomon Rosanne Spiro
Auburn University, USA Indiana University, USA
Dave Stewart
University of Southern California, USA

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AMS 2004 Conference
Program Chairs
James S. Boles Joseph F. Hair, Jr.
Georgia State University, USA Louisiana State University, USA
Program Managers
Consumer Behavior Diana Haytko
Missouri State University, USA
Business-to-Business Marketing and Supply Gary K. Hunter
Chain Management Florida International University, USA
Services Marketing Kevin Gwinner
Kansas State University, USA
Integrated Marketing Communications Judith A. Garretson
Louisiana State University, USA
Marketing Strategy Mark Leach
Loyola Marymount University, USA
Selling, Sales Management, and CRM Kenneth R. Evans
(Customer Relationship Management) University of Missouri, USA
Retailing Rhea Ingram
Columbus State University, USA
International/Global Marketing Bryan Lukas
University of Melbourne, Australia
Ethics, Trust, Responsibility and Public Pol- Debbie T. McAlister
icy Texas State University, San Marcos, USA
Qualitative-Quantitative Research Thomas G. Brashear
Methods University of Massachusetts—Amherst, USA
Electronic B2B and B2C Commerce Ralf Schengber
University of Applied Sciences Muenster,
Germany
Merchandising and Store Patronage Teresa A. Summers
Louisiana State University, USA
Pricing and Product Development Naveen Donthu
Georgia State University, USA
Connie Porter
University of Notre Dame, USA
Marketing Education and Innovative Karin Braunsberger
Teaching University of South Floida St. Petersburg, USA
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AMS 2004 Conference
Program Chairs, Continued
Doctoral Colloquium John B. Ford
Old Dominion University, USA
Proceedings Editor Harlan Spotts
Western New England College, USA
Local Arrangements David Ortinau
University of South Florida—Tampa, USA
Awards Coordinators
William R. Darden Award for Best Research Methodology Paper
M. Wayne DeLozier Best Conference Paper Award
Mary Kay Doctoral Dissertation Competition Ralf Schengber
University of Applied Sciences Muenster,
Germany
Jane K. Fenyo Student Paper Competition
Stanley C. Hollander Best Retailing Paper Competition
Outstanding Marketing Teacher Program Jill Attaway
Illinois State University, USA
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Acknowledgements
The Academy of Marketing Science wishes to extend its sincere thanks to the many individuals and organizations who have
contributed to the successful outcome of the Academy of Marketing Science Annual Meeting. A special thanks goes to the
local organizing committee, which has done an outstanding job in managing an extremely large number of details and pro-
gram logistics for a conference of this magnitude.
The management of a conference this big is simply not possible without the special cooperation and assistance of the pro-
gram chairs, conference coordinators, and track chairs. Therefore, the most important acknowledgment goes to Jim Boles
and Joe Hair, Conference Co-Chairs. Further, the track chairs worked relentlessly to encourage submission of papers, man-
aging the review process in a timely fashion, and in organizing the session details. They deserve a very special mention and
they are also acknowledged in the proceedings.
A special thanks goes to Sally Sultan of the AMS Central Office at the University of Miami. Without her administrative sup-
port, this proceedings would not have been possible. An additional special thank you goes to Valerie DelSavio, who pro-
vided great support in the production of this proceedings.
Finally, a major acknowledgment and many grateful thanks go to all those who submitted their work, the reviewers who as-
sessed the manuscripts and sessions, and the session chairs and discussants who volunteered to take on the per session duties.
With their help and support these individuals helped to make the 2005 Academy of Marketing Science Conference a success.
Harlan Spotts, Editor
2005 AMS Conference Proceedings
viii
Preface
The Academy of Marketing Science was founded in 1971, held its first Annual Conference in 1977, and has grown
and prospered ever since. The relevancy of the Academy’s mission and activities to our chosen target market of the market-
ing professorate has been a key factor in attracting the discipline’s best and brightest from all over the world.
The revised Articles of Association of the Academy, approved the Board of Governors in the spring of 1984, and by
the general membership if the fall of that year, define the mission of the Academy as follows:
1. Provide leadership in exploring the normative boundaries of marketing, while simultaneously seeking new ways of
bringing theory and practice into practicable conjunction.
2. Further the science of marketing throughout the world by promoting the conduct of research and the dissemination of
research results.
3. Provide a forum for the study and improvement of marketing as an economic, ethical, social and political force and proc-
ess.
4. Furnish, as appropriate and available, material and other resources for the solution of marketing problems, which con-
front particular firms and industries, on the one hand, and society at large on the other.
5. Provide publishing media and facilities for Fellows of the Academy and reviewer assistance on the Fellows’ scholarly
activities.
6. Sponsor one or more annual conferences to enable the Fellows of the Academy to present research results; to learn by
listening to other presentations and through interaction with other Fellows and guests; to avail themselves of the place-
ments process; to conduct discussion with book editors; and to exchange other relevant information.
7. Assist Fellows in the better utilization of their professional marketing talents through redirection, reassignment and relo-
cation.
8. Provide educator Fellows with insights and suck resources as may be available to aid them in the development of im-
proved teaching methods, materials, devices and directions.
9. Seek means for establishing student scholarships and professional university chairs in the field of marketing.
10. Offer Fellow of the Academy status to business and institutional executives and organizations.
11. Modify the Academy’s purpose and direction as the influence of time and appropriate constructive forces may dictate.
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