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Download Marketing Strategy: Based on First Principles and Data Analytics by Robert W Palmatier in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Marketing Strategy: Based on First Principles and Data Analytics
This is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems: – All customers differ – All customers change – All competitors react – All resources are limited.Structured around these four First Principles of Marketing, this important new textbook offers a unique and extensively classroom-tested approach to marketing strategy. It provides a structured framework to develop effective strategies to deal with diverse marketing problems while integrating data analytics into the decision-making process.Authored by world-leading experts in marketing strategy, Marketing Strategy: First Principles and Data Analytics is the ideal companion for undergraduate, MBA and Executive MBA students of marketing, and practicing executives looking to bring a more systematic approach to their firms’ marketing strategy efforts.
Detailed Information
| Author: | Robert W Palmatier |
|---|---|
| Publication Year: | 2017 |
| ISBN: | 9781137526236 |
| Pages: | 319 |
| Language: | English |
| File Size: | 8.8 |
| Format: | |
| Price: | FREE |
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