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Marketing Strategy and Competitive Positioning (4th Edition) PDF

633 Pages·2008·49.522 MB·English
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About Marketing Strategy and Competitive Positioning (4th Edition)

Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.

Detailed Information

Author:Graham Hooley, John Saunders, Nigel F. Piercy, Brigitte Nicoulaud
Publication Year:2008
ISBN:1408211947
Pages:633
Language:English
File Size:49.522
Format:PDF
Price:FREE
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