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Download Marketing Strategy: A Decision-Focused Approach by Orville C. Walker Jr. in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Marketing Strategy: A Decision-Focused Approach
and “Marketing Strategy, 8e and ” is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4P’s of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.
Detailed Information
| Author: | Orville C. Walker Jr. |
|---|---|
| Publication Year: | 1991 |
| ISBN: | 9780078028946 |
| Pages: | 385 |
| Language: | English |
| File Size: | 9.3 |
| Format: | |
| Price: | FREE |
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