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Marketing Strategy, PDF

329 Pages·2007·2.483 MB·English
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by Paul Fifield| 2007| 329 pages| 2.483| English

About Marketing Strategy,

The third edition of this established book brings the reader up to date with the latest repurcussions of new technology upon marketing planning and implementation, and launches a new strategy model (SCORPIO) at the core of the book. As in previous editions, 'Marketing Strategy' strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Retaining a clear focus on the relationships between people as the basis of marketing, the book offers analysis of the pivotal role of marketing in the business strategy process. It shows how to: * develop a business strategy * devise a marketing strategy * implement a marketing strategy Providing a good balance between sound theory and practical know-how in an increasingly competitive environment, the book is indispensable for marketing practitioners, general managers and students alike. * Strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business * Retains a clear focus on the relationships between people as the basis of marketing * Offers analysis of the pivotal role of marketing in the business strategy process

Detailed Information

Author:Paul Fifield
Publication Year:2007
ISBN:9780080560717
Pages:329
Language:English
File Size:2.483
Format:PDF
Price:FREE
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