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About Marketing Research: The Role of Sentiment Analysis: Meena Rambocas João Gama
This document discusses sentiment analysis as an alternative marketing research technique. It begins by introducing sentiment analysis and describing how it can systematically analyze large amounts of textual data from the internet in real time to understand consumer opinions without hindering the research. The document then discusses how sentiment analysis can help triangulate qualitative and quantitative research methods by allowing innovative real-time data collection and analysis. Finally, it concludes that while sentiment analysis provides benefits for marketing research, marketers may also face challenges when using this technique.
Detailed Information
| Author: | ['lok esh'] |
|---|---|
| Publication Year: | 2020 |
| Pages: | 24 |
| Language: | English |
| Format: | |
| Price: | FREE |
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