Download Marketing Research Lecture Notes Marketing Research Lecture Notes PDF Free - Full Version
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About Marketing Research Lecture Notes Marketing Research Lecture Notes
This document contains lecture notes on marketing research. It discusses the value of observing shoppers to improve customer experience and business performance. Key topics covered include defining decision problems, specifying research questions and objectives, and determining whether primary or secondary data collection is most appropriate. The notes also outline the marketing research process of determining scope, selecting methods, collecting and analyzing data, and transforming results into useful information.
Detailed Information
| Author: | ['Annie Way'] |
|---|---|
| Publication Year: | 2021 |
| Pages: | 40 |
| Language: | English |
| Format: | |
| Price: | FREE |
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