Download Marketing Research Lecture 1 PDF Free - Full Version
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About Marketing Research Lecture 1
This document provides an overview of marketing research. It begins by defining research as seeking answers to questions using scientific methods. Marketing research is described as a systematic process of inquiry aimed at improving decision-making related to goods and services. There are two main types of research: basic research which expands knowledge, and applied research which seeks solutions to specific problems. The scope of marketing research includes areas like product management, sales analysis, corporate research, and advertising research. Marketing research methods can be qualitative or quantitative, and include techniques like surveys, interviews, and experiments. The overall goal of marketing research is to help organizations better understand customer needs and make informed business decisions.
Detailed Information
| Author: | ['shagufta'] |
|---|---|
| Publication Year: | 2023 |
| Pages: | 26 |
| Language: | English |
| Format: | |
| Price: | FREE |
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