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Marketing Research for Non-profit, Community and Creative Organizations PDF

287 Pages·2008·0.971 MB·English
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by Bonita Kolb| 2008| 287 pages| 0.971| English

About Marketing Research for Non-profit, Community and Creative Organizations

'Marketing Research for Non-profit, Community and Creative Organizations' is a comprehensive guide to conducting research methods within the non-profit sector. Highly practical, the purpose of the book is two-fold. Firstly, it aims to educate the readers on how research can be utilized to help their organization reach its goals. Secondly, it shows how to conduct different methods of research, including focus groups, interviews, projective techniques, observations and surveys, and how to use the findings of these to improve products, target customers and develop effective promotions.Concise and well-structured, the text provides a step-by-step process to help the reader understand and apply the various research methodologies.'Marketing Research for Non-profit, Community and Creative Organizations' is designed for students and will also be invaluable for managers working within non-profit or creative environments. * A unique book focusing on research methods for the nonprofit community* Shows how to conduct a range of methods to improve performance* Takes the reader through a step by step process

Detailed Information

Author:Bonita Kolb
Publication Year:2008
ISBN:9780080888200
Pages:287
Language:English
File Size:0.971
Format:PDF
Price:FREE
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