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Marketing Research: An Applied Approach, 3rd Edition PDF

865 Pages·2008·36.014 MB·English
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by Naresh K. Malhotra, David F. Birks| 2008| 865 pages| 36.014| English

About Marketing Research: An Applied Approach, 3rd Edition

This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth. Marketing Research: An Applied Approach is aimed at students studying marketing research at undergraduate and postgraduate level.

Detailed Information

Author:Naresh K. Malhotra, David F. Birks
Publication Year:2008
Pages:865
Language:English
File Size:36.014
Format:PDF
Price:FREE
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