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About Marketing Research
1. INTRODUCING MARKETING RESEARCH 2. ASSESSING INFORMATION NEEDS 3. SCIENTIFIC METHOD 4. MARKETING RESEARCH PROCESS 5. RESEARCH DESIGN 6. ATTITUDE MEASUREMENT AND SCALING 7. SAMPLING TECHNIQUES, DESIGNS AND DECISIONS 8. PROCESS OF DATA COLLECTION 9. SURVEY METHODS AND ADMINISTRATION 10. DATA PROCESSING 11. DATA ANALYSIS 12. TESTING OF HYPOTHESES 13. INTERPRETATION, REPORT WRITING AND PRESENTATION 14. APPLICATION OF MARKETING RESEARCH-PART ONE 15. APPLICATION OF MARKETING RESEARCH-PART TWO 16. SKILL DEVELOPMENT
Detailed Information
| Author: | C.N. Sontakki |
|---|---|
| Publication Year: | 2010 |
| ISBN: | 9781282804685 |
| Pages: | 333 |
| Language: | English |
| File Size: | 31 |
| Format: | |
| Price: | FREE |
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