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About Marketing Research 13th Edition Kumar - Download the ebook now for an unlimited reading experience
The document provides information about the 13th edition of 'Marketing Research' by V. Kumar, highlighting the evolution of marketing research in response to technological advancements and data collection methods. It emphasizes the importance of marketing intelligence and the integration of new technologies such as social media, big data, and artificial intelligence in marketing practices. The edition aims to equip future managers and researchers with the knowledge and skills necessary to utilize marketing research effectively for strategic decision-making.
Detailed Information
Author: | ['bettosdelak'] |
---|---|
Publication Year: | 2025 |
Pages: | 79 |
Language: | English |
Format: | |
Price: | FREE |
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